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This web site states the following, "A private residential community located on Madison, Wisconsins beautiful West side." We saw that the web page stated " High Point Estates is a private, residential community located on the Southwest side of Madison, Wisconsin." It also said " Conveniently nestled between Gammon Road, High Point Road, and Elver Park, the neighborhood is comprised of 225 single-family homes spread across 145 acres. It is a pedestrian-friendly community that is diverse and vibrant." The header had high point estates neighborhood as the highest ranking optimized keyword. It is followed by west side madison, hpehoa, and high point which isn't as ranked as highly as high point estates neighborhood.